PSA and Dongfeng strengthen strategic partnership

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PSA Group and Dongfeng Motors have strengthened their existing strategic partnership with the announcement of the new “5A+” medium-term plan for Dongfeng Peugeot Citroën Automobile (DPCA).

Carlos Tavares and Zhu Yanfeng, the respective chairmen of DPCA’s two company shareholders, signed an agreement to design an electric version of the Common Modular Platform (CMP), which they have been developing jointly since April 2015.

This future electric platform (e-CMP) will deliver a worldwide offering of all-electric, high-performance B and C segment vehicles for the Peugeot, Citroën, DS and Dongfeng brands from 2019.

PSA Group and DFM also signed a framework Human Resources agreement designed to increase synergies to develop talent internationally.

In practical terms, the agreement will provide for temporary employee exchanges between operational teams in the fields of research & development, marketing, manufacturing, finance and human resources. Best practices will also be shared in each area of HR to identify potential areas of cooperation. For PSA Group, the agreement goes hand in hand with its Push to Pass strategic plan and serves to address a number of human resources challenges. 

“The future e-CMP platform is a key milestone in our partnership with Dongfeng,” explained Carlos Tavares, chairman of PSA Group’s managing board. “It will speed up the worldwide development of both of our groups, while helping us to reach the strict carbon objective set for 2020”.

May 11, 2016

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Dean has been with UKi Media & Events for over a decade, having previously cut his journalistic teeth writing and editing for various automotive and engineering titles. He combines extensive knowledge of all things automotive with a passion for driving, and experience testing countless new vehicles, engines and technologies around the world. As well as his role as editor-in-chief across a range of UKi's media titles, he is also co-chair of the judging panel of the International Engine of the Year Awards.

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