Porsche drops diesel as its electrification strategy intensifies

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Porsche has announced that it will no longer offer vehicles with diesel propulsion as the OEM pledges further investment in the areas of hybrid technology and electromobility. By 2022, Porsche will have invested more than €6bn (US$7bn) in e-mobility.

This decision follows a decrease in demand for diesel models and greater interest in hybrid models. In 2017, the diesel share of worldwide Porsches was 12%, but the auto maker has not had a diesel in its portfolio since February of this year.

“Porsche is not demonizing diesel,” explained Oliver Blume, CEO of Porsche. “It is, and will remain, an important propulsion technology. We as a sports car manufacturer, however, for whom diesel has always played a secondary role, have come to the conclusion that we would like our future to be diesel-free. Naturally we will continue to look after our existing diesel customers with the professionalism they expect.”

With the Taycan, Porsche will bring its first electric sports car to the market in 2019. The sports car manufacturer is also concentrating on optimised internal combustion engines.

Blume added: “Our aim is to occupy the technological vanguard – we are intensifying our focus on the core of our brand while consistently aligning our company with the mobility of the future.”

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Sam joined the UKi Media & Events automotive team in 2017, having recently graduated from the University of Brighton with a degree in journalism. For the newest addition to the editorial team, stepping into the assistant editor position signalled the start of a career in the subject he studied. In addition to his work on UKi’s automotive titles, Sam also contributes to Stadia, writing content for the magazine and website.

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