BYD to enter European EV market

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BYD will trial introducing electric passenger cars in Europe, starting with the electric Tang SUV in Norway. The plug-in hybrid Tang EV600 has a range of 520km (373 miles) based on the NEDC test cycle and will spearhead BYD’s ambitions in the European EV market.

Trialling the Tang in Norway is part of BYD’s commitment to provide European customers with a range of emission-free, pure-electric vehicles. BYD intends to bring electric trucks to Europe at the end of 2020 to complement sales, while e-buses are already available.

Isbrand Ho, managing director of BYD Europe, said, “The Norwegian market is the natural choice for BYD to start this trial as we look to expand our EV presence in Europe. Norway is the most advanced market in Europe when it comes to the widespread adoption and usage of electric vehicles, as well as possessing a comprehensive charging network.”

The longer-term plan is to introduce a full range of battery electric vehicles to Europe including a panel van, 7.5-metric ton and 19-metric ton rigid distribution trucks, and a yard tractor.

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