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Geely and Detroit Electric announce partnership to co-develop pure EVs for Chinese market

Geely, a prominent China-based global car manufacturer, and Detroit Electric, a leading electric vehicle manufacturer, have announced a strategic partnership to co-develop pure EVs and related electric drive systems for the Chinese market.
After an initial three years of feasibility studies and a joint development program, the two companies have selected Geely’s Emgrand EC7 model in the domestic Chinese market as the base vehicle on which to develop a pure EV.
The EC7-EV, which was unveiled at the Shanghai Motor Show last month, will be co-branded with a Detroit Electric Technology badge and sales are expected to commence in the first quarter of 2014.
The vehicle will initially be sold primarily to business users and public-sector organizations, and the two companies are forecasting sales of around 3,000 units in the first 12 months, growing to 30,000 in three years time.
The new EC7-EV model will offer both medium-range (165km per charge) and long-range options (approximately 258km per charge) and deliver acceleration from 0-100km/h in less than eight seconds and a top speed exceeding 200km/h.
A joint development and engineering team has been formed to work together in all areas of the EV powertrain solution, including electric motor, vehicle management system, advanced thermo-managed battery pack, battery management system and a twin-speed high-torque gearbox. The partnership also extends to the formulation of a joint venture company to manufacture the critical EV powertrain components and associated parts, situated close to Geely’s headquarters in Hangzhou, the capital of Zhejiang province.
“We have been working alongside Geely for some time to optimize the EV drive technologies for integration into the vehicles and this partnership will now fast-track both Geely and Detroit Electric to realizing the great EV market potential in the Chinese market,” said Albert Lam, chairman and group CEO of Detroit Electric. “I am confident that we can become a leader of pure EVs in the Chinese market within the next 18 months.”

1 May 2013


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